ELS Lift Targets 35 Percent Growth In 2021 Exports


1. Can you tell us about your main activities, how you spent 2020 at both the domestic market and the export level?
● We made a very rapid start to 2020 with the hope of getting rid of the passive impacts of 2019 on the construction equipment sector as in every sector. However, due to the pandemic process, which has been increasingly effective all over the world since the third month of the year, a time full of uncertainties has entered. Although the effects of the virus threaten human health, one of the points it has affected has been the economy and commercial life. As a producer company, the most important issues we were affected by were the breaks in the supply chains and the difficulties in reaching the buyer. In the period when Covid-19 was intense, a 40% contraction was experienced in the domestic market. With the transition to the normalization process towards the summer months, a slow recovery was observed. When we consider the issue in terms of the global market, the shrinkage in exports in European countries continued until the last quarter of 2020. Considering that the epidemic will gain momentum again at the end of the year and in the first months of 2021, it is observed that the first quarter of the new year will not be closed in line with the desired targets.

2. Could you tell us about your 2021 targets? (Your domestic market and export activities)
● As ELS Lift, we are planning a growth of 30%, which we aim in export every year, as 35% in 2021. In parallel with this situation, we aim to increase our current share in the domestic market from 55% to over 70%. Betting in order to support the growth, thanks to our technical service and dealer network in Turkey, which will serve a certain point we realized our work effectively. As a company that exports 65% of its production, we hope to sign at least 3 new distributorship agreements in the global market in the new year. We are getting ready to launch models for the needs of our customers in the domestic and international markets, based on our three new product motives every year.

3. How did the construction equipment industry perform in the first 10 months?
• Considering the performance of the construction equipment industry in terms of imports and exports in the first 10 months, exports decreased by 8.6% to 1.132 million USD, while imports increased by 16.7% to 660 million USD compared to the same period of the previous year.

4. Can you explain why there is more demand for which machine in which areas?
• As of today, ELS Lift manufactures in three different categories in terms of product models. These are called scissor, articulated and vertical personnel elevating platforms throughout the sector. Markets and sectors addressed by these product groups are separated within themselves. Our products, which are called scissor lift platforms and offer access from 4.5 meters to 14 meters, are actively used indoors and outdoors in sectors such as manufacturing, industry, construction, energy and renovation. Our product, which we call articulated personnel elevating platform, is frequently preferred in shipyards as well as aviation and defense sectors thanks to its 8.65 meters horizontal access feature. Finally, vertical personnel riser platforms are preferred in automotive, logistics and storage. They are products that provide convenience to the user with narrow chassis dimensions and zero tail swing in narrow spaces.

5. Due to the rapid increase in demand, there are difficulties in finding construction equipment. Do you have any solution suggestions for the supply shortage?
• Since the first months of 2020, when the pandemic has just begun to show its effects all over the world, ruptures have started to occur in the global supply chains. Along with the high exchange rates that went uncertain and unstable throughout the year, the construction equipment industry went through a bottleneck. All these uncertainties also caused inconsistency and uncertainty in customer demands. The annual forecasting production processes and plans of the construction equipment sector were negatively affected. As ELS Lift, in this period of uncertainty and instability, we have reviewed all our purchasing and production processes since the beginning of the year in order to respond to incoming demands. By developing alternatives to vendors in our supply chain, we have included reliable suppliers who are in a logistically advantageous position and can benefit from air cargo / express services when necessary. In the coming period when the new normal will be experienced, the era of how to cheaply will end, and establishing sustainable and reliable relationships will become important. Unfortunately, there will be a decrease in the number of customers working on a yearly basis and in accordance with the calendar. In the foreseen order planning, instead of customers making multiple purchases at a single location, the profile of customers making low-volume purchases at different locations will become more important. In order to reach this profile, marketing strategies will also change and require more digitalization.