ELS Lift, which started the production of AWP in its factory in Bursa in 2008, as of today operates in a closed area of 10 thousand square meters and an open area of 3 thousand 500 square meters. The company has a production volume of nearly one thousand aerial work platform per year. Within the scope of the new regulations brought to OHS rules, the demand for AWP is increasing. Main usage areas of our products; construction, logistics, industrial industry, aviation and petrochemical industry, etc. can be listed as.
Stating that they channel 64% of their production to export, ELS Lift General Manager Kerem Bayrak stated that as of today, they continue their cooperation through dealerships in Germany, France, England, Spain, India, Ukraine and Belarus and sent products to more than 25 countries. Bayrak; "We started to operate in Saudi Arabia, Pakistan, the Netherlands, Algeria, Switzerland, Austria and the USA, which is among our target market as of 2020. In the domestic market we refer to as end-user customers, including leading leasing company in Turkey, we continue to provide the service. As an example of leasing companies; While companies such as Fatih Vinç, Istanbul Vinç, Ayhanlar Platform and Toro Makina are included, Baykar Makine, Turkish Airlines, Özdilek Holding, Arçelik, Zorlu Holding and Groupe Renault can be listed on the basis of end users ”. Kerem Bayrak stated that they were in line with the targets they envisioned for 2020 in 2019, and we experienced high demand in the sales of used equipments that were revised in our Refurbishment Center, which we launched in 2018 with the slogan "Start Again". This development made a great contribution to reaching the desired goal in the first 5 months. If we foresee that we maintain the momentum we have achieved in the 5-month period in the second half of the year, we plan to exceed our budgeted targets for 2020. We aim to grow by 35 percent in exports and 30 percent in total turnover.
Three new models every year ...
Expressing that they are in a tight competition with their competitors in the global market with their innovative and user-friendly product range and competitive price policy, Kerem Bayrak said, “Our ELS Lift R&D strategy, which was established to introduce three new models to the market every year, "VM6 model, which provides 6 meters high access in the vertical personnel riser platform group, EL16, which provides 16 meters high access in the scissor lift platforms category, and EL19, which provides 19 meters high access, are planned to be put into serial production."
The localization rate is 71.71 percent...
Underlining that they produce in accordance with world standards, Kerem Bayrak stated that the localization rate of their products is determined as 71.71 percent due to their external dependency in the supply of technological components that require R&D processes. Emphasizing that they are in competition with brands operating on a global scale in terms of quality and workmanship in this context, Bayrak said, “As well as responding to the needs and expectations of our customers with our flexible production processes, the advantage we provide in logistics activities as a country is strong compared to other countries. In addition to well-established brands on a global scale, the fast technical service and spare parts supply opportunities we have provided in the domestic market have increased our preference.”
"We focused on sales and marketing activities"
Kerem Bayrak, who also made sectoral evaluations, continued his words as follows: “As the machinery sector works on a system with a deadline of 3-4 months due to its general structure, the sector continues to produce appointments in the months when the epidemic process has an intense effect did not see. Although the customs tax added to the products of our competitors on a global scale has provided an advantage in the domestic market, it has restricted the extent of the advantage gained for manufacturing companies due to foreign dependent component purchases. The fact that the works came to a standstill due to the intense epidemic in the European region, where we took an active role, caused a loss in our block orders we received for 2020. In order to close this gap, we intensified our sales and marketing activities and focused on low-volume orders in other countries where the effect is less frequent. "